About Rainbow Motor Sales

Proud to be Coldwater’s top used car dealership!

rainbow motors about us

Welcome to the Rainbow Family!

Here at Rainbow Motor Sales, we’re on a mission to put the fun back into buying a used car. We believe everyone should be entitled to a reliable vehicle, regardless of their credit or financial situation.


Unlike other Coldwater car dealerships, we aren’t just in the business of making a quick buck. We aim to create long-standing relationships with our customers built on trust and mutual respect so we can be a used car dealership you feel comfortable doing business with for life.

A Community Focused Used Car Dealership

Whether we’re providing affordable used vehicles, helping you get approved for low-credit financing, or giving back to the community, Rainbow Motor Sales is a Coldwater used car dealer you can count on.

affordable cars

Affordable Used Cars

Take a look at our extensive inventory of used cars, trucks, and SUVs for sale right here in the Coldwater, MI, area. We’ll work hard to get you into the vehicle you’ve always wanted.

auto financing

Low-Credit Financing

That nicer, newer vehicle is waiting for you! We work with a range of lenders to help you get the best financing options available for your credit history and budget.

customer service

Unbeatable Service

We strive to make buying a used vehicle a pleasant experience. Don't believe us? Just take a look at our Rainbow Motor Sales reviews and see what our customer have to say!

Rainbow Motors: Your Friendly Local Used Car Dealership

With decades of experience in the auto market, we’ve learned that buying a vehicle isn’t a one-size-fits-all process. Every customer has different needs, and we pride ourselves on being able to meet them. From auto financing to finding a great car that fits within your budget to a simple and speedy car-buying experience, Rainbow Motors has you covered. Visit our Coldwater, Michigan, used car dealership to find the pot of gold at the end of the rainbow!

Contact Us

(517) 279-7616